This is a design refresh of Youngstown State University’s penguin mascot, Pete the Penguin. The initiative was brought on to adjust some technicalities of the illustration and to standardize the one of many penguins of varying quality floating around on the campus and in the media. I was given the opportunity to do this at YSU’s Graphic Services. The refined changes are in the scarf, fringe, tassel, line-work, and pantone colors.

YSU Pete the Penguin